Learn · Unit 3: Signal
Before the conversation: online presence
Make your real life legible online without counterfeiting it, keep your presence and your person consistent, show evidence of a life rather than symbols of one, read a profile without guessing, move from reacting to one real message, and audit percentage formulas for attraction.
Start here
Lessons
- Make your real life legibleSay what an online presence can show about your real life, and choose which true things to show without inventing any.
- The same person online and in personKeep your online presence congruent with who you are in person: nothing deliberately misleading, and photos that are current and recognizable.
- Evidence of a life, not symbols of oneTell real evidence of a life from manufactured social proof, and get the agreement of anyone else who appears in your photos.
- Reading someone's profile without guessingSay what someone's profile actually shows and what it doesn't, and treat a first impression from it as a guess to check, not knowledge.
- From reacting to talkingMove from liking or reacting to one real message, then possibly one clear invitation, one person at a time, and never mass-message.
- Formulas for attraction, checkedAudit a claim that splits attraction into percentages by asking about its population, measure, relationship type, self-report or behavior, additivity, review and variation.