Learn · Unit 5: Spot the tactics
Social Mistakes and the Scrambler, critically
Report what Social Mistakes sales material claims, test it against the evidence, keep the defensible core.
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Lessons
- What the sales pages saySummarize the public claims of Social Mistakes sales material and label each.
- Hard to get, testedExplain what research found about uncertainty and playing hard to get, and why it does not support keeping someone guessing.
- Make them chase? Effort and likingExplain why effort-justification findings do not show that making someone work harder makes them like you.
- The useful coreRestate the defensible part as: detect investment, roughly match it, allow space, observe, update.
- How a quiz funnel sellsRecognize thirteen devices of quiz-funnel advertising and name the useful problem an advert may point toward.
Exercises that go with these lessons
Go further
Talks, videos and pages by the people whose ideas these lessons discuss, matched to the topics the lessons cite. They are outside this site, and nothing from them loads until you follow a link. A link is not an endorsement; read the note under each one.
Marni Kinrys: Boldness and Creepiness Aren't Separated by What You Say. It's What You Do After.
Kinrys's argument that boldness differs from creepiness by what a man does after seeing the other person's reaction, per the title; supports noticing and adjusting.
Keep in mind. Coach's opinion in a commercial channel; the app must add that persistence after a no is never acceptable.
Jean Smith: The Science of Flirting: Being a H.O.T. A.P.E. | Jean Smith | TEDxLSHTM
Smith's H.O.T. A.P.E. model of flirting signs (humour, open body language, touch, attention, proximity, eye contact), from her interviews in four cities, presented as teachable cues.
Keep in mind. Popular framework from observational interviews, not a validated model; touch is presented as a signal, never as permission.
Vanessa Van Edwards: Why Women Never Make The First Move!
Van Edwards on who tends to initiate in courtship and the small opening signals that precede an approach; read the video before linking to confirm the claims shown.
Keep in mind. Popular-science framing; check any quoted statistic against the primary study before the app repeats it.
Vanessa Van Edwards: 28 Science-Backed Body Language Signs of Attraction
Catalogue of cues said to signal attraction (leaning in, mirroring, proximity, eye contact), with the useful advice to look for clusters of signals rather than one gesture.
Keep in mind. Mixes research with popular lists; the gendered framing and some involuntary-signal claims (pupils, blushing) are weakly sourced. Cues never authorise touch.
Vanessa Van Edwards: The 5 Flirting Styles: Which One Do You Speak?
Summary of the five flirting styles from Jeffrey Hall's research (physical, traditional, sincere, polite, playful) and how style mismatch can cause missed or misread signals.
Keep in mind. Secondary summary of academic work; the app should cite Hall's research directly.